BASF enables choices for superior washing performance
In Europe, the current average washing temperature is 41o C. According to A.I.S.E. (International Association of Soaps, Detergents and Maintenance Products), over 2,300 GWh/year could be saved by reducing this temperature by as little as 3o.
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A small change in consumer behavior can make a big difference! The A.I.S.E. “I prefer 30o” campaign focuses particularly on this change:
BASF enables choices for low temperature washing based on it’s broad product portfolio and broad industry expertise. Together with our customers, we offer convenient solutions for challenging consumer needs.