Make sure that your brand is the one that lands in the shopping cart – consumers looking for eco-sustainable products will settle for nothing less than perfect whiteness!
In France, Germany, Italy and Spain 33-38% of laundry product users say “better for the environment” is the most important factor when selecting laundry detergents.
In liquid and powder laundry detergents:
In liquid laundry mono doses:
(*) Recommended incorporation rates can be used in Ecolabel formulations provided that limits for the whole detergent are considered.
Formulate Ecolabel laundry detergents without compromising on whitening performance!