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Two sustainable product collections with one clear focus

In 2020, BTC Europe launched two different product collections – the Solid Collection & the Zero Waste Concept – with a clear focus on sustainable and resource friendly ingredients. Josefine Schroeder, Senior Technical Expert for the Personal Care Industry at BTC Europe, gives insights on the story behind each collection and explains why sustainability is a key priority for BTC. 


1. With the ‘Solid Collection’ and the ‘Zero Waste’ Concept you have met the growing demand for sustainable solutions that save resources and reduce waste. Why is sustainability a key driver in the Personal Care Industry as well as for BTC? 

Consumers’ growing interest in sustainable products as well as the drive within the industry towards more environmentally efficient manufacturing techniques have significantly contributed to the development of sustainable solutions in the past. With a world population projected to reach the mark of 10 billion by 2050 and the limited availability of resources, we have seen a change of mindset among customers, which has led to an increasing demand of long-lasting and gentle personal care products.
At BTC Europe, our goal is to reflect the significance of sustainability in our daily business activities. Therefore, we have been looking into new ways of developing products with less amount of raw materials, less amount of water and less packaging. Both of our recent product collections, the ‘Solid Collection’ and the ‘Zero Waste’ Concept, incorporate the idea of aligning economic success with environmental and social responsibility. 

2. What is the story behind both product collections? 

In the past, the topic of sustainability has become essential to our, our customers’ and consumers’ entrepreneurial and social activities. Therefore, both collections have been driven from a strong demand on the market and the ever-increasing awareness of a more sustainable way of life in today’s society, in which waste is reduced and raw materials are saved.
A 2015 Nielsen global report showed for example that nearly 70% of all global respondents said they are willing to pay more for sustainable goods, up from 55% in 2014.* Sustainability sentiment and the impact it has on the buying decision, especially among young consumers, have increased ever since. Movements like “Friday for Future” also reflect the needs of the young generation for a more considerate way of life. Therefore, the products featured in our collections are tailored to these specific needs and are an expression of a more reflected consumer behavior.

3. In what way do both collections address different facets of resource efficiency and waste reduction? 

Both collections fulfill the trend of resource-friendly, sustainable products. The solid collection focuses on avoiding packaging and water free formulations. For this concept we used ingredients that would have the same properties as those used in conventional, diluted formulations.
We chose surfactants that quickly dissolve in water and that are easily processable. We also used different types of surfactants in order to obtain the optimal composition of characteristics such as foaming capability, cleansing effect, skin sensitivity and abrasion. In general, the balance between the different ingredients’ ratios in the formulation is crucial for the outcome. 

The ‘Zero Waste’ collection is a comprehensive approach for a more sustainable way of life. A large part of our personal care portfolio is based on renewable raw materials, most of which come from sustainable cultivation – including the ingredients of the skin and hair care products of our ‘Zero Waste’ concept. The wide range of applications of these ingredients leads to a high degree of formulation flexibility. Water-free formulations such as the ‘Strawberry Mask Stick’, highly concentrated products such as the ‘Lavender Shampoo Concentrate’ and reusable applications such as the ‘Clean and Relax Cleansing Concentrate’ meet the ‘zero waste’ trend of this time.

4. The raw materials that were selected for the ‘Zero Waste’ collection enable a multi-functional use. What are the main benefits for customers? 

45 key ingredients enable you to create more than 12 innovative personal care products for rinse off and leave on. The raw materials we selected are designed to create several new formulation formats from high concentrated rinse off products to water-free leave on solutions. The selection of these ingredients enables our customers to operate more flexibly and save transport and storage costs. 

5. Which major trends in the personal care industry do you see for the future?  

Future trends are efficacious products, sustainable ingredients, and eco-friendly formulations. Waterless formulations are leading the way with a focus on sustainability that goes beyond water: they take into account packaging size, waste and the overall carbon footprint. When entering the waterless category, we have to think more broadly than just focusing on eliminating water from the product. The true impact will come from how the product is used by the consumer, and more importantly, what is left over after the product is used up. 

Josefine Schroeder, Senior Technical Expert for the Personal Care Industry at BTC Europe

Zero Waste Collection (selection of products):

Zero Waste Box
Lavender Shampoo Concentrate
Zero Waste Solid Styling Bar
Strawberry Melting Mask Stick

Solid Collection (selection of products):

Solid Collection
Easy Foaming Shampoo
Easy Foaming Shampoo
DIY Cream


For more information please visit our Personal Care site or go to BASF Care creations

*Source: Nielsen Global Report, 2015: “The Sustainability Imperative”.