CIBA colours for detergents and cleaners colouration applications – new in the BTC portfolio.

During the CIBA integration process BTC Europe GmbH is happy to offer the IRAGON types, PURICOLOR types and VIBRACOLOR types starting from January 2010. The product families are primarily used in the detergents and home care industries. They stand out from the others due to their ph-stability, light stability and bleaching stability. The liquid products make handling and dosage easy.

Colour is an important criterion for sensory appeal, based on which consumer products are positioned and marketed and is therefore essential for commercial success. We offer you a unique combination of colour effects and stabilization solutions to make sure your brand stands out from the crowd. Your products will remain fresh and bright looking – an important factor for your customer’s buying decision. Working together we protect your products, highlight their quality and strengthen your brand.

Please visit our web pages on pigments, dyes and preparations in the BTC product matrix. Under the application detergents and cleaners colouration you will find the complete product range of the IRAGON types, PURICOLOR types und VIBRACOLOR types.

For further information please contact:

For Germany, Austria and Eastern Europe
Frau Gisela Herzog
E-mail: gisela.herzog(at)

For UK and Ireland
Mrs. Lisa Kelly
E-mail: lisa.kelly(at)

For Scandinavia and the Baltics
Mr. Lars Broch
E-mail: lars.broch(at)

For Spain and Portugal
Mr. Juan Ramirez
E-mail: juan.ramirez(at)

For France, Switzerland and Benelux
M. Remy Jambon
E-mail: remy.jambon(at)