Read our Expertise+ Information on topics tailor-made for your industry

Acronal® EDGE 6338 is the first dispersion for environmentally and health-friendly water-based wood coatings that guarantee one-coat-hide thanks to the high solids technology (solids content 60%) with a multiphase polymer. A single coat is sufficient!

Omega-3 fatty acids derived from fish oil protect the heart, brain and eyes. Dietary supplements must be made in a way that consumers can consume them easily, while in the best case, they also taste good.

As of October 2021, new regulations apply for titanium dioxide powder. What this means for manufacturers of colours and paints and which alternatives they have.

Lavergy® Pro 114 LS and Sokalan® HP 20 are high-performance components for liquid detergents from BASF. The combination of enzymes and chemistry provides the decisive factor for optimum washing results at low energy consumption.

As a co-founder of CELAB, BASF works towards a circular economy for adhesive labels

Ice crystals in fuel can block lines and filters, and therefore constitute a significant risk in aviation. For this reason, frost protection additives are obligatory. Our fuel system icing inhibitor KEROFLUID® MIL-AL-41 is specially made for fuels used in military jets and small aircraft.

Diesel is made up of more than a thousand individual components, and these can all influence how additives work. That makes it all the more important to understand the fuel and have the right expertise down to the last detail. The right refinery additives can ensure that the fuel meets the precisely defined specifications.

Increase fuel quality with gasoline additives which remove existing deposits and prevent new ones from occurring. At the same time, they improve engine performance and protect the environment.

Diesel additives improve the fuel quality: They enable optimal performance throughout the service life of the vehicle and help reduce emissions.

BASF has chosen BTC Europe GmbH (BTC) to be the new distributor for aromatic isocyanates and polyols for polyurethane applications in Europe. The collaboration will commence on February 1, 2021 and comprises the polyurethane basic products Lupranat®, Lupranol® and Lupraphen®.

Glucopon® 600 CSUP and Glucopon® 650 EC combine perfect cleanliness with sustainability. They are impressive active ingredients for environmentally friendly, skin-friendly and powerful manual dishwashing detergents. The fully bio-based surfactants meet the specifications for various EU Ecolabels.

The Pacific Orange EH 3963 (L 2828) hybrid pigment is the latest addition to our portfolio of highly weather-resistant pigments. It can be combined with all other DPP pigments in powder coatings.

Sustainable solutions are playing a growing role in the purchasing decisions of our customers. And we, too, are striving to protect the fundamentals of life for future generations. To safeguard the financing of further sustainable products and projects, we launched our first green corporate bonds at the end of May, achieving revenue of €1 billion.

“Happy and muddy” – weren’t those the best days of your childhood? Sokalan® HP 96 provides consumers with an effective remedy to stains which occurred from being outside. In addition, Tinopal® CBS-X guarantees bright white. And the best part: Both are sustainable and comply with the EU Ecolabel – something that is becoming ever more important for consumers!

Glucopon® 650 EC enables the production of environmentally friendly cleaning products without compromising efficiency, such as in the formulation of highly concentrated liquid detergents. The highly efficient surfactant from renewable raw materials meets the requirements of various environmental labels.

Producing lubricants of maximum quality demands the right additives – including viscosity index and pour point depressants. With its Irgaflo® series, BTC has a wide range of components in its portfolio – and can also offer further benefits, such as broad production capacity, innovation and an additional range of components.

BTC’s Xfast® pigment preparations are among the most innovative colourants on the market. We also take innovative approaches to dosing with our Xfast® dispenser.

An intense and brilliant yellow which enables lead-free formulations and is also particularly resistant to chemicals and water-based systems. Pacific Yellow means this is now possible. It is a pigment with particularly high value in use for all customers who require yellow in coatings.

Our sustainable solution for eye-catching effects: Cloisonné® Vibrant Raspberry. Stand with nature and express yourself in high-chroma effects. All-vegan, all-clean and all-traceable beauty is showcased with bright, vibrant colors. Proudly pump up the volume for a trend that is here to stay; make conscious living a bold statement!

A new member of our pigment family: Sicopal® Black K 0098 FK is optimised for use in recycled materials. With top-class reflection properties in the near infrared (NIR) range, our black is the ideal solution for anyone who wants to produce recyclable black plastics that are detected by infrared sorting systems. And Sicopal® Black also has further impressive qualities.

Luviset® 360 for efficient styling performance, provides flexible and strong support in all weather conditions. The product can be used alone or in combination with other polymers from BASF such as Luvigel® FIT UP or Luviskol® K to enable further textures. Luviset® 360 can also be used for skin care products with additional claims such as hair strengthening, due to its compatibility with a wide range of active ingredients.

With Trilon® M Max EcoBalanced, we make an important contribution towards promoting sustainability and reducing CO2 emissions. The chelating agent is 100% biomass balanced. Trilon® M Max BioBased, in turn, combines conventional and bio-based ingredients. Both of the new products ensure no loss of performance.

Until now, an inorganic red colour pigment was missing from our portfolio. However, this has changed with Sicopal® Red EH 2370 (L 3050). The innovative high-performance pigment has a stand-out feature on the market and is significantly redder than Sicopal® Orange L 2430. The new, inorganic red is particularly suited for industrial and architectural coatings.

Be it in individual doses or highly concentrated liquid detergents, our new optical brightener Tinopal® CBS-X combines brilliant white with a high level of environmental compatibility. Impress your customers with sustainable, long-lasting whites.

Texapon® SFA is extremely gentle on the skin and eyes, making it especially suitable for delicate baby skin and formulas for tear-free shampoo products. A real conditioning booster; it enhances the performance of cationic polymers in shampoos. It creates an extremely porous, stable and creamy foam ideal for body wash and other versatile personal care applications.

Many products are inextricably linked to a certain colour, and this is no different in the automotive sector. Help your product stand out from the crowd of antifreeze agents by using individual colours thanks to Iragon® and Puricolor®.

Kick your performance into high gear with a novel red chemistry. Expand your design options for the most demanding applications.

When high temperatures limit your processing success, Cinquasia® Rubine K 4370 FK is your solution. Broadening the processing window, it can be used at temperatures 200C beyond the industry standard C.I. PR 202, with heat stability above 3000C in high heat engineering resins. It provides excellent light stability and weather resistance as well as very good dispersibility.

Get an overview of our colors portfolio at a glance in our new “Color makes the difference” brochure and flyer. Alongside our Iragon® and Puricolor® colors and pigments, we also present the certificates of our product range here.

BASF is strongly committed to not only develop new solutions for beauty, but also to improve the existing portfolio and bring it to a higher standard to answering consumer needs and contribute to preserving the planet.

Create a luxurious, pure white look for your skin and hair cleansing formulations with meeting today’s demand for ecologically friendly products.

Brilliant blue, fashionable & natural shades: The new blue opportunity for hair colorants.

A lower processing temperature, shorter cycle times and reduced energy consumption are the main benefits of our new flow improvement additive, accelothene®G5. Find out more about our innovative solution for processing new and recycled polyolefins.

Our two violet colourants, Iragon Violet AVI54 HFC and Iragon Violet AVI48 HFC, have proven themselves on the market. Now we are adding a new nuance to our range of violet colours: Puricolor Violet PVI23-L. The liquid pigment’s expanded range of application is just one of its impressive characteristics.

In January 2019, BASF teamed up with 30 other companies to found the “Alliance to End Plastic Waste (AEPW)”. One of the first consequences of this commitment is a higher recycling rate. Starting now, we are therefore using recycled IBCs for our pigment preparations.

The Vitafoods Europe trade fair held in Geneva from 7 to 9 May 2019 is the place to be for the nutritional supplements industry. Visit the BTC industry experts at booth M71 and learn more about our current highlight products.

At this year’s Cosmet’Agora in Paris, BASF’s Care Creations™ presented its new concept “Innovative Skincare Journey”, a new approach for skincare formulations.

Acrylate specialties are almost true all-rounders. Use the molecules to make your product solutions more attractive, durable and efficient. Acrylate specialties from BTC have an impressively broad range of applications and outstanding properties. Find out more about the opportunities they offer your industry!

From industrial cleaning to maintaining surgical instruments to use in home care: the multifunctional surfactant, Deriphat® 160 C, is an efficient hydrotrope with high solubility. It remains stable even in highly alkaline or acidic media and provides comprehensive corrosion protection for metallic surfaces.

Those vehicles which are in constant use on motorways or city traffic need a high-performance axle oil that not only offers reliable protection for axles and transmissions, but also has a long service life in order to save costs thanks to extended oil change intervals. Emgard® UAF 7131 can be used in a wide range of vehicles: from vans to heavy-duty road vehicles.

With effect of January 2019, BTC Europe has become responsible for the distribution of BASF’s lubricant oil additives, base stocks and components for metalworking fluids in France, Spain, Portugal, Italy and Benelux.

Looking for beads that exfoliate and smoothen your skin in a gentle way and are friendly to the environment at the same time?

Discover the advantages of pigment preparations compared to traditional dyes for dyeing your fibreboard and particle board. Alongside the simpler handling, pigment preparations also impress on a technical level. The Dispers® portfolio is registered in REACH and is thus easily available even in larger quantities.

Omega-3 fatty acids are a key component of dietary supplements and are not only taken to boost health during pregnancy. Algae DHA is an innovative new product that provides the healthy fats from a vegan source.

Whether toilet cleaner or manual dishwash detergent: stabilisers are an essential component in many cleaning products. They protect the products against quality losses, whether through increased temperatures or UV light. Discover the right stabiliser for your products from the diverse BASF Tinogard® range from BTC.

Phosphorus is an important part of an organism and thus an essential component of animal feed. However, excretion of excess amounts of the mineral can be harmful to the environment. The unique hybrid phytase Natuphos® E reduces the phosphorus excretion from pigs and poultry more efficiently and sustainably than ever before.

Folates are indispensable for metabolism and blood formation. As the human body is not capable of producing folate itself, ingestion of food containing sufficient amounts is required. However, this method does not always provide the required amounts of folic acid, which is why many people turn to multivitamin compounds or enriched foodstuffs – and this is where BTC comes into the picture with its folic acid.

Detergents are one of the reliable partners in everyday life and are currently available in many types and colours. The Iragon®, Puricolor® and Pigmosol® dyes and pigments have a wide range of applications, are well-documented and bring a splash of colour to the laundry sector.

Shampoos, shower gels and liquid soaps are staples in bathrooms. The wide range of active ingredients, fragrances and colours come with high demands on the ingredients. You can provide your products with a diverse range of colours on the cosmetics shelf – in premium quality and well documented.

Impressive cleaning performance and eco-friendly ingredients: These components are

combined in Polyquart ® Ecoclean Max from BASF to produce a high-performance bio-based polymer. In addition, Polyquart ® Ecoclean Max is suited for a wide range of formulations and can thus be used in a variety of ways.

Colours catch the customers’ eye and increase the recognition value of products. In the field

of cleaning agents, the trend is shifting towards a more colourful product portfolio. Iragon®

and Puricolor® ensure colour diversity while meeting increased requirements, offering

brilliant colours even in customised formulations.

After calving, dairy cows often have an energy deficit which can lead to health risks. Endulac® CLA counteracts this negative energy balance, enabling a sustainable increase in milk production and lengthening the longevity of dairy cows.

Those who integrate industrial processes and products into a circular system use resources efficiently. It is ideal when processed materials can be recycled. Product solutions from BTC support you in manufacturing such sustainable cleaning products, be it for cleaning windows and floors or washing dishes.

Environmentally friendly washing with excellent results: The new Lavergy® Pro 104 LS protease guarantees improved cleaning performance even at low temperatures thanks to its combination of enzymes and the Sokalan® HP 20 polymer. This innovation is ideal for liquid detergents and meets consumers’ high standards.

BASF drives sustainable palm with major portfolio switch personal care specialties will be offered as certified sustainable.

Modern dishwashing detergents are in demand: As well as high cleaning performance, factors such as foam stability and viscosity are gaining importance. The new active ingredient Sokalan® HP 20 helps fulfil these high demands and improves the performance of dishwashing detergents – while also reducing the active matter.

Titanium dioxide is crucial for the formulation of brilliant white wall paints for indoor and outdoor applications. However, its price has recently been subject to enormous fluctuations. Thanks to innovative solutions from the portfolio of BTC Europe, you can considerably reduce the required amount of titanium dioxide – without any compromise in opacity.

Toilet rim blocks increase cleanliness in modern WC cleaning systems. However, a variety of forms – whether liquid or solid – place high requirements on the respective dyes. This is where the Iragon® and Puricolor® range of dyes offers solutions to enable the individual formulation of products.

Looking for alternative ingredients for your formulation to avoid issues currently discussed in our industry e.g. silicones, microplastics, paraffins, and others?

Laundering at low temperatures not only saves energy but is also gentle to the laundry. Outstanding laundering results at temperatures up to 30° C pose a special challenge to commercial textile cleaning. Protease Lavergy® Pro 104 L combines an excellent laundering performance with a longer service life for your textiles.

The “Back to Nature” theme has become one of the most important drivers in international FMCG markets, particularly in the countries of the developed world, and seems to have resulted from an amalgamation of numerous concerns and interests in modern society.

Using resins as the basis for printing inks is a sustainable option, and without any negative impacts on quality, as is demonstrated by the new Joncryl® Biomass Balance product range. They are extracted from garden waste or from raw materials originating from certified palm oil plantations, for example, thus providing a modern solution for the production of printing inks and coatings.

Modern industrial plants perform at the highest level. Custom lubricants are indispensable to ensure that the turbines rotate for long periods of time without wear. These lubricants require additives to be effective. BTC Europe provides ready-to-use mixtures of such auxiliary materials, tailored to international industry and OEM specifications. They save time and money in daily production.

Ever-growing demand for alternatives to volatile silicones is further driven by ongoing uncertainties due to EU regulatory projects on restricting the use of D4 and D5 in personal care. BASF’s oleochemical technology delivers light emollients to meet this need across different market segments.

Skin-friendly, eye-friendly, cleansing performance and sustainability benefits – answering the growing demand for nature inspired wet wipes at a competitive price can be challenging.

Washing clothes at 30 degrees saves two thirds of the heating energy required when washing at 60 degrees. At low temperatures, high-quality detergents need to be used in order to remove difficult stains. Our BTC portfolio includes innovative solutions for washing at temperatures as low as 20 degrees that are perfectly suited for production as monodoses.

If you want to manage your warehouse as well as possible, you need as much information as possible. It is particularly helpful to know exactly when orders will arrive. If you wish, you can receive a notification in the future once your delivery has left the logistics centre.

Oxidation significantly reduces the service life of lubricants. Antioxidants not only slow down this deterioration, they also increase the service life of the machines. An important aspect here is that the antioxidants also comply with current guidelines, such as REACH. And better yet when they can fulfil special requirements demanded by the respective application area.

The efficiency of cleaning products is constantly improving thanks to innovative formulations. This also increases the demands placed upon hydrotropes, which are indispensable as solubilisers; moreover, they must comply with the demands placed on eco-labels. At the same time, they have to work in highly concentrated formulations without causing any problems in many applications. BTC Europe now provides an ideal solution in this segment in the form of Glucopon® 100 DK.

Stable, efficient, sustainable – synthetic lubricants based on polyalkylene glycol (PAG) are impressive for a variety of reasons. With the series of Breox® TB 120/150/195 products, formulators can choose from a very flexible range of water-soluble products based on Breox® 75W, which also provide the necessary variety of viscosities.

Just 55 millilitres for a standard washing cycle: this is the latest dosage recommendation of the International Association for Soaps, Detergents and Maintenance Products. Highly concentrated formulations make it possible. The entire spectrum, including the right additives for your requirements, can be found in the portfolio of BTC.

Polyolefins can take any desired shape in modern production plants. The right additives reduce the time and energy required per unit in such processes. With potential cost savings of up to 30 per cent, our innovative accelothene® additive bears considerable advantages in this regard.

Premium skin care products are a fast-growing market in Personal Care. BASF´s Care CreationsTM introduces “Luxurious Crystals”, a New Translucency Technology that enables formulators to design skin care leave-on products with a prestige translucent appearance and sophisticated sensory without using silicones.

Trucks and buses are getting heavier. This has a direct effect on the strain on the transmission. The proper transmission oil can help save money. Emgard® MTF 4200 is a synthetic transmission oil specially developed for manual transmissions of heavy-duty commercial vehicles.

Look no further: with our app, BASF’s high-performance active ingredients are always right at your fingertips.

The new liquid pigment preparations in the Puricolor® product line cover a particularly wide range of colours; they are easy to use and have impressive colour stability and resist fading. But above all: They also comply with the latest EU Cosmetics Directive thanks to the use of the biocide phenoxyethanol.

Rheocare ® XGN is the new versatile Xanthan Gum suitable for a wide range of cosmetics applications.

Combining enzymes and our broad portfolio to enable the next level of low temperature washing.

Whether for wind turbines, transportation vehicles, trains or sports equipment: composites enable high-quality applications while also offering advantages when it comes to weight. Additives from the BTC range play a crucial role in the manufacturing of better and more durable thermoplastic products.

The automatic car wash was invented 55 years ago. Since then, there has been a constant stream of new innovations, often thanks to inventions in detergent chemistry. With BTC, formulators of these types of detergents benefit from the full range of currently available solutions – precisely tailored to the respective requirements and, on request, with excellent environmentally-friendly properties.

Colour is psychology, colour triggers emotions: Therefore it is not surprising that the formulators of dental hygiene products pay close attention to selecting suitable shades and nuances for their toothpaste or mouth rinse. Puricolor® offers them a particularly wide range of colours.

Hydrosulphites are the basis of many reduction agents, from the paper industry to textile production. The requirements regarding health and process stability are especially high for the dyeing of clothes. The new reduction agent HydroBlue® 90 is particularly suitable for the manufacturing of denim fabrics since it is dust-free, odourless and extremely stable.

To control the hardness of water in water cycles and in products for dishwashing detergents and car maintenance, you can rely on an effective and environmentally friendly solution: Trilon® M and its three product versions are suitable for a wide range of requirements. Its capacity for binding calcium is just as high as that of conventional nitrilotriacetic acid (NTA).

BASF hosted its second Palm Dialog in April in London with 100 participants and even more online followers. On the occasion of in-cosmetics, sustainability experts from The Body Shop (Picture: Jason Matthews), Mibelle, Aldi South, Golden Agri, NGOs and non-profit organisations gave an outlook on chances for a rapid market changeover towards certified ingredients based on palm kernel oil.

The requirements for nearly zero-emission foams have been steadily increasing recently, including in the automotive industry. Irgastab® PUR 70 ensures improved air quality in the interior, while also being an effective anti-scorch additive – completely free from amines.

In environments with particularly hot surfaces or open flames, fire-resistant hydraulic oils are virtually indispensable. In many cases, authorities or insurance companies demand the use of such fire-resistant liquids. Plurasafe® HL-HFC 46 not only features a high water content, thus reducing a fire hazard, but also possesses excellent anti-corrosion and anti-wear properties.

The range of hard surface cleaners include a broad variety of products and formats, which require specific effects and claims. Beside the cleaning performance, cleaners should provide additional visible benefits for the end consumers, as surface care, disinfection, gloss or easy to clean again effect.

If you wish, you can also learn the latest news from BTC and receive information on BASF products on the social networks Twitter and LinkedIn. We are interested in understanding: How do you use these media? And how can we further optimise BTC’s range of content on social media? That’s why we’ve started an online survey. It takes a maximum of seven minutes to complete and is completely anonymous. We look forward to your participation.

How we chose to present ourselves to the outside world is important. It effects how we feel, how confident we are and how others see us.

Every household wants the washing process to be convenient. Liquid Monodoses provide not only easy handling but they also help consumers to save energy by lowering the washing temperature without compromising on performance. BASF’s expertise in high-performance ingredients enables you to formulate concentrated laundry detergents to meet these consumer challenges.

Violet not only represents spring, lilacs and violets, but generally has an air of extravagance. No wonder that the colour is popular in home care. With Iragon® Violet, BTC has added two colours to its portfolio which can be easily used to dye many products, boast a long shelf life and are applicable on a broad pH spectrum.

Quality products in limited quantities at special terms: In the BTC Chemical Outlet, you can shop and rummage around for selected products from the standard range of over 6,000 BASF products with discounts of up to 50 per cent.

Artificial grass promises to shine in a rich green for years, while requiring very little care. But to achieve this, the fibre bundles which make up the turf must be provided with the suitable light protection additive during production. Tinuvin® XT 55 provides this function with the highest possible quality.

Modern life would be unimaginable without color detergents. Frequent wear and washing cause textile colors to lose their initial brilliance and fade. Color detergents ensure that clothes look new for longer and help to keep their colors vibrant.

In the Food and Beverage processing industry cleanliness and hygiene are a must. To fulfill these requirements there are still challenges in terms of shorter cleaning times, improved foaming behavior, even better cleaning results and reduced energy consumption.

Toilet and sanitary cleaning and descaling, especially in I&I market, require superior performances to assure a high level of cleanliness and hygiene, such as removal of tough soils, scale and rust.

With various consumer needs, an optimized raw material selection for appealing cosmetic products with multiple benefits and value for money is becoming more important. Therefore, cosmetic manufacturers are looking for versatile emollients.

Particularly in the home care sector, pigment preparations are important additives that make a product stand out – because consumers are attracted by colours. As a powder pigment, Pigmosol® is especially soluble in water and does not create any dust. Other important features include its high storage stability and pH tolerance. In addition to optimizing the end product’s look and feel, the additive also ensures straightforward and efficient production processes.

In I&I and in Institutional Cleaning & Sanitation, in particular, cleaning work is tendered in most cases. Especially, if public authorities are responsible for the tender, they increasingly use their purchasing power to choose goods and services certified with the EU Ecolabel.

State-of-the-art motor oils offer a lot of performance: The best formulations can, for example, contribute significantly to increased efficiency, improved engine performance or stronger acceleration. Now, BTC introduces Irgalube® FE1 to the market which provides motor oils with all of these characteristics at the same time.

Immediate use: The engine coolant Glysantin® G® is now also available in liquid form in BTC's easily manageable small containers. "Ready mix" is an attractive alternative for all types of customers right down to the workshop. Because the process of mixing is no longer necessary, you save time and money.

In the I&I market, the hygiene trend and the need for an efficient disinfection are increasing. As a result of the EU Biocidal Product Regulation (BPR) the number of biocidal actives approved by authorities and accepted in the market is reduced.

The search for the best formulation and suitable additives is a challenge for modern lubricants and oils in particular. The corrosion protection Irgacor® 843 scores well not only because of its efficient protection against erosion, but also because of the fact that it does not demonstrably affect the performance of the oil.

Smaller is better: For many years, downsizing has been an important driver of development in the automotive industry. Small engines, however, impose the highest demands on engine coolants and the stability of the cooling system. Glysantin® G64® is tailored to high performance downsized engines with a continuous flow of heat and offers the excellent corrosion protection that is typical for the brand.

We safely navigate you through a complex world of Skin Rinse-off applications, key consumer needs & market trends.

Base oils and ready-to-use lubricant formulations based on polyalkylene glycol (PAG) are ideal components for enabling smooth-running industrial processes. Thanks to investments by BASF totalling millions of euros at its Verbund site in Ludwigshafen, BTC will be able to react even more flexibly in future.

2015 a project was started under the umbrella of ERASM to investigate the eye damage/irritation in vitro approach to address concentration related effects (SCL) with pure and diluted surfactants.

In order to help our customers even better to increase the sustainability performance of their portfolio, BASF has developed a process for steering its portfolio based on sustainability criteria - Sustainable Solution Steering®.

Global trends of higher concentrated product formats, more convenience and resource savings in water and energy create market needs for liquid laundry detergents and gels with excellent performance at low temperatures.

In the lubricants market, customers are increasingly demanding products that are both sustainable and efficient. Emgard® HP 75W-90 stands out thanks to its long maintenance intervals, its excellent protection performance and its high versatility even for heavy-duty use, whether it be for long lorries or high-speed trains.

We offer efficient solutions to prevent Personal Care products from degradation caused by UV light and oxidation.

Fluorescent colours are back in vogue. Those who want to have their personal care and home care products stand out from the crowd can succeed by using bold and radiant colours or colour change effects.

Besuchen Sie uns auf Stand 203 und die BASF am Stand 201-202.

Irresistible skincare products with exciting textures and really cool skin sensations.

Are you looking for a special hair care system? Get inspired by BASF Hair Care Solutions for three relevant market trends and their needs!

In Europe, the current average washing temperature is 41° C. According to A.I.S.E. (International Association of Soaps, Detergents and Maintenance Products), over 2,300 GWh/year could be saved by reducing this temperature by as little as 3°.

Oxygenated solvents are used in a wide range of different fields, including the paint and coatings industry, pharmaceuticals, home care and the printing industry. BTC's portfolio will include oxygenated solvents.

In the Food & Beverage processing industry cleanliness and hygiene are a must. To fulfill these requirements there is still room for improvement in terms of shorter cleaning times, improved foaming behavior, better cleaning results and reduced energy consumption.

High performance thickener for challenging formulations and efficient alternative to alkanolamides.

BASF’s new Laromer® UA 9136 delivers excellent scratch resistance at lowest yellowing – combined with outstanding chemical resistance. The special combination of properties makes this highly reactive aliphatic urethane acrylate, featuring medium viscosity, a good choice for any high-performance topcoat.

Everyday life is packed full of obligations. Consumers do not want to spend their leisure time on household tasks. For this to become a reality, universal laundry detergents may be an easy solution. They can clean both colored and white clothes and meet the consumer demands for convenience.

BTC offers a product portfolio that is specifically tailored to the agricultural sector. Our customers can procure all seed treatment products and essential additives for manufacturing crop protection products and fertilizers from a single source.

Synative® ES DPHA has a wide range of properties that make it ideal as a raw material for lubricant oil production – excellent options for low-temperature use and biodegradability to name but two. The synthetic ester is very compatible with numerous formulations, helps to save costs and contributes to sustainable production.

BASF carried out a benchmark study of European styling gels; 23 market products were tested from leading brands and own label. Stiffness and curl retention were measured and performance was compared to on-pack claims.

Every colour conveys its own message. This is especially true for products such as soaps, which are far more than just a cleaning product. Soap stands for fashion, decoration or wellness. The Puricolor® series allows for colourful messages, resulting in eye-catching soaps.

Our high-performance Efka® PX 4350, designed with Controlled Free Radical Polymerization (CFRP) technology, sets a new standard in dispersing organic colour pigments.

Environmental awareness is key to a sustainable future. Modern washing behavior reflects this with a strong trend toward energy savings by washing at lower temperatures. Unfortunately, this comes at a cost: Ingredients often require certain temperatures to perform properly.

Dyes that are easy to use are a key advantage in production – liquid products can help. Iragon® liquid dyes also feature other impressive characteristics, such as an enormous range of shades, which can be mixed using blue, yellow and pink. BTC is happy to advise customers on mixing ratios.

Entering the commercial laundry segment in emerging markets gets easier when you can lower the investments for production equipment and formulation development. The surfactant-blend Dehypound® LLD 60 supports this easier start.

For many coating applications, UV resins with high flexibility and excellent adhesion on flexible substrates are needed. Laromer® PE 9126 offers both – and even more.

Conventional hydraulic oils cannot be used in water protection areas or forests. The biodegradable lubricant ProEco® HE 501XE-15 is an ideal alternative. The product displays high resistance to ageing and is equally not sensitive to extreme working temperatures.

BASF now offers 145 ingredients for personal and home care products which have been certified to the international halal standard HAS 23000.

Those who want to structure their digital news feeds can make use of social networks to do the work for them. By selecting companies and following them, their posts will provide you with information that matches your personal interests. This and much more is offered on the new BTC Twitter and LinkedIn profiles.

The special event to celebrate with your guests – but imagine it with glasses full of scale? Shiny and sparkling dishes and glasses are a must.

Customer feedback is extremely valuable to BTC, as it allows us to guarantee consistently high quality. A new form gives you the chance to evaluate our service at any time. It takes just two or three minutes to complete and is completely anonymous.

Anyone who works with larger amounts of dyes in production will know how important it is for a product to create as little dust as possible, not stick and generally be easy to dose. That is exactly why the new Puricolor® Blue ABL9-X FDA is now available as a granulate – a practical option when manufacturing blue products in the personal care and home care sectors.

When drivers brake, they need to be sure that the brake fluid will remain sufficiently viscous even at low temperatures. With Hydraulan® 404, BTC's portfolio includes a product that does not become excessively viscous even at temperatures of -20° Celsius. Ideal for vehicles with electronic stability control and now available in handy small containers

Wall paints that are extremely wet scrub resistant while being harmless to health – Acronal® 6292 makes it possible. The high-performance polymer remains stable at high pH values with the result that a conservation-free paint can be formulated. Due to high effectiveness of the new dispersion, binder content can be reduced, which also reduces paint formulation costs.

BTC Europe presented a cheque for 25,000 Euros to the charity SOS Children’s Villages on February 29, 2016. The donation will be used to support the organization’s youth centre in Bucharest, Romania

In order to save time for household tasks, consumers expect effective and convenient laundry detergents

The H3i trade fair in Birmingham (8th-9th March) is the perfect opportunity for the cleaning industry to discuss topics as diverse as regulatory issues and commercial and market challenges. BTC will be there. Our experts are looking forward to meeting you at Stand 305.

Nowadays, the development of more energy- and water-saving ware wash machines brings new challenges for ware wash detergents and rinse aids: The soil load in the wash liquor increases while the temperature decreases.

Be it when shopping for food or conducting transactions between companies, test seals and certificates based on recognised standards give us peace of mind. The ISO 9001 standard, which guarantees quality management and reliable business structures, is particularly important in the business world. BTC's certification has been extended for three years.

Following extensive market research, the 2017 Color Trends collection by BASF offers four distinct beauty profiles, each based on cultural drivers in the global marketplace.

Christmas, year-end, and birthday parties – all these are special events to celebrate with your family and guests. But imagine these events with dirty cups, or glasses with spots, or glasses full of scale? Whether it’s your favorite set of cups, beautiful plates, or champagne glasses, – perfectly clean and sparkling dishes and glasses are a must.

BTC customers receive a broad spectrum of attractive BASF active pharmaceutical ingredients from a single source. The chemistry company plans to focus even more on its core competencies in this segment in the future. This goes hand-in-hand with the sale of part of the product range. However, BTC will continue to provide service in that area until the end of 2016, catering to all our customers' needs as usual.

The field of bathroom cleaners in the hard surface cleaning segment has been growing for the last few years. There is a trend toward powerful cleaning without having to compromise on material compatibility-all brought together in an easy-to-handle product.

We are proud to announce that with the new Multi-Site RSPO Certification for Düsseldorf (D), Boussens (F), Fino Mornasco (I) and Zona Franca (E) – only one RSPO certificate number is now required.

A bold pigment can be a strong incentive to buy. However, colours frequently lose their chroma different effect pigments are mixed during production. In contrast, Lumina^® Royal Blue and Aqua are the most intense effect pigments in the blue colour space currently available on the market. And blue has always been a colour that has enticed mankind to dream.

In order to save time for household tasks, consumers expect effective and convenient laundry detergents. Liquid mono doses are a response to these consumer needs.

From a technical point of view, producing a strong red colour is not easy. Lumina^® Royal Magenta and Indigo give you an entirely new palette of different red tones, depending on the mixture. Red undoubtedly remains a real eye-catcher, representing positive emotions such as joy, passion and attractiveness.

When it comes to formulation, discussions with experts on specific content are vital. That is why, in early June, BTC Europe organised two events for all interested customers in the France and Benelux regions. At the events, BASF experts explained the subtleties of the portfolio and were available for questions and discussion.

Finding the right surfactant system for clear non-aqueous shower and bath oils can be difficult. We are now proud to offer our new compound Plantapon^® WW 1000 specially developed to achieve excellent performance.

At the 62^nd SEPAWA Congress in Fulda, BASF will present its latest solutions for Home Care and I&I, which enable choices for successfully meeting today’s and tomorrow’s market needs and changing regulatory conditions.

Visit us at booth 250–252!

Metals such as copper, iron and manganese can have a huge impact on the taste of a wine. With Divergan^® HM, you can remove these substances simply and without residue, while also reducing the polyphenol content. Divergan^® HM has been approved by the EU for use in food by September.

A product always at the cutting edge of market needs: Luconyl^® NG has been redesigned especially for Point of Sales applications and is now available in small packaging units of 1 litre. It is also the answer to customer demands for environmental protection both now and in the future, and to the latest design trend in façade paints.

Our BASF Care Creations’ ingredient portfolio covers a broad line of products for oral care applications, such as toothpaste and mouthwash, ranging from surfactants, solubilizers, emulsifiers and polymers to effect pigments and active ingredients.

Enabling Choices with Trilon^® M. Expansion and flexibilization of chelating agents production.

Enabling Choices with Broad Surfactant Portfolio.

BTC Europe is currently extending its product range for chemical intermediates in a targeted way. BASF products from the Higher Alcohols & Aldehydes segment, which can be used for a wide range of applications, are now on sale in numerous countries.

Their solvent properties give glymes a wide range of uses: in pharmaceutical synthesis, the chemicals industry, printing inks and even gold refining. From 1st July, BTC's range includes an extensive series of glymes.

A Strong, Flexible & Modern Liquid Dispersion Polymer. Optimise your personal care formulation with an Ace!

The I&I detergent manufacturers offer an increasing number of product lines that are certified with the EU Ecolabel.

Those who achieve that certain something in plastics design with pigments can shape the face of a brand and clearly set it apart from its competitors. With effect pigments from the Lumina® Royal product series, BTC extends the design options available to its customers.

The higher the quality of the lubricant, the better processes can function even in critical temperature ranges. Even better quality is often achieved through additives – such as the products in the Irgaflo® series. Thanks to them, oils work perfectly even in icy cold and extreme heat.

Metals such as copper, iron and manganese can have a huge impact on the taste of a wine. With Divergan® HM, you can remove these substances simply and without residue, while also reducing the polyphenol content. BTC and BASF will be at the world congress of the International Organisation of Vine and Wine (OIV) to present this product. You can arrange appointments for meetings on Tuesday (7th July) and Wednesday (8th July) now.

The Joint Goal is to promote sustainable coconut oil and to improve the living conditions of coconut farmers in the Philippines. See here the results after more than three years of partnership.

Emulgade® Sucro Plus is BASF's new completely natural-based provides good emulsifying properties and a high electrolyte tolerance. In adddition it demonstrates a distinct sensory performance.

BTC had already distributed polyalcohol in the Nordics/Baltics region in the past. Acids and Specialties were added at the end of last year. The addition of amines now closes the last remaining gap in the major intermediates segment.

Modern life would be unimaginable without color detergents. Frequent wear and washing cause textile colors to lose their initial brilliance and fade. Color detergents ensure that clothes look new for longer and help to keep their colors vibrant.

A unique shade of white Gold which elevates all your products! Radiant skin continues to be a reflection of timeless beauty & glamour! The 2016 BASF trend “Ancient Wisdom” showcases a resurgence of metallics.

In future, customers from these countries will also be able to choose from the wide range of Acids and Specialties within the Intermediate Chemicals products. The application options are as diverse as the industrial sectors that benefit from them.

Effective June 1, BTC Europe will be responsible for the distribution of the company’s lubricant oil additives, base stocks and components for metalworking fluids in North- and Central Europe.

Germs can live on surfaces for hours. Hence, daily thorough cleaning and disinfection of frequently touched surfaces, such as in hospitals and offices, can significantly reduce contamination of people’s hands.

BTC offers two new solvent-based dispersing agents intended especially to meet the demanding requirements of copper-phthalocyanine pigments.

Conventional measures usually aim to optimise the energy supply of the dairy cow by increasing the animal's energy intake. Lutrell® Combi uses a very different approach: fitness through a reduced milk fat content. An elegant alternative that could make all the difference, especially with the upcoming abolition of the milk quota.

Shiny chrome-plated plastic surfaces have become increasingly popular over the past years. However, the REACH Regulation by the EU requires an alternative to the commonly used Chrome (VI). Visitors at the Hannover Messe 2015 (13th to 17th April) can find out more on the innovation that does not require the use of Chrome (VI) at the stand shared by BTC Europe and BASF in Hall 3.

Cleaning, filming, rinsing, and drying of cutlery and tableware are the most important criteria of automatic dishwashing detergents in consumer test magazines.

Emulgade® Sucro is the solution for creating convincing skin care formulations for successful market products. Let us inspire you with a set of Emulgade® Sucro formulations with different and very delightful textures.

Polyvinylpyrrolidone (PVP) is a tremendously versatile polymer. The product is in very high demand in the pharmaceutical industry in particular, both as a binder with outstanding properties and as a disintegrant in tablets. BASF will be expanding its PVP production considerably over the next four years, investing EUR 56 million.

Trace elements are crucial for animals' vitality and productivity. But how can important trace elements be ingested in the most efficient way possible via animal feed? With the glycinate trace element product range, BTC's range now includes a particularly refined solution.

Natuphos® has been a proven product for the animal feed industry for many years, because it improves the availability of phosphorus from grain, which is so important in the feed for pigs and poultry. The new combination product Natuphos® 5000 G supplements the active ingredient with two other enzymes – recently approved by the EU for use in fattening pigs.

The flat roof market is still dominated by bituminous sheets; adhering them is often very labourintensive, while working with an open flame is dangerous. But there is another way: Flat roof coatings based on Acronal® PLUS 6257 have outstanding adhesive properties and low dirt pick-up behavior, are elastic – and even reflect solar heat.

New Solutions for CIP cleaning in the Dairy Industry.

When solvents such as NMP are becoming increasingly obsolete in the industry due to their properties, it is vital to seek out alternatives for our own production in due time. This is why symposiums are of great importance: recently, BTC Europe informed its Iberian customers extensively on the changes and innovations in the product catalogue.

The largest BASF site for cosmetic ingredients gains GMP Certification.

Packagings made of recycled paper protect the environment. However, they can contain mineral-oil residue, for example from newspaper printing colours. This can, in the case of food packaging, contaminate the contents. This can be prevented by applying ultra-thin plastic barriers.

The countless ways in which they can be used make plastics wonderful materials. But it is often only through additives that they achieve the properties they need. BTC Europe customers can choose from a portfolio of over 700 products in this field. A huge number of different needs can be met - from UV protection to impressive colours and flame retardants.

High-performance colour products that allow women to truly express themselves through unique and distinctive looks, are in high demand. Through extensive market research, BASF has identified the most influential cultural energies and trends that affect the beauty care industry in 2014 and 2015: Daily luxury, glamorous energy, exotic pause, neo-romantic and more.

The easy way to achieve SPF and broad-spectrum UV protection.

BASF offers a wide range of products for Commercial laundry applications. On the basis of launderometer tests and trials in an industrial washer extractor it was proven that the special polymer Sokalan® HP 20 helps to prevent graying of cotton and cotton and polyester mixed fibers.

More and more often, wastewater works are under pressure to be sustainable, cost-efficient and effective. Zetag® ULTRA makes transport, disposal and incineration much more efficient. It is no wonder that the cationic flocculant was one of the highlights at “VA-mässan” in Sweden, where BTC Europe presented its portfolio.

Paliotan® is the answer to this pressing issue: What to do when lead chromate pigments soon become prohibited in the EU? The hybrid pigment that is now available through BTC Europe stands out thanks to its environmental compatibility, covering capability and weather resistance.

The Hofer Vliesstofftage are the key meeting points for the industry where you can obtain information on all the new developments and scientific trends relating to the production of non-woven fabrics. BTC and BASF will jointly present their portfolio with regard to polymer dispersions for fibre bonding. The optimum combination of binding agents and additives is decisive for a defined profile of properties.

Those who want to reduce reaction times or increase the yield in their chemical processes will find Aliquat® a useful aid. The phase transfer catalyst makes many chemical reactions faster and more streamlined – and at the same time kinder to the environment time.

EU directives are regulating which colourants can be used for food packaging and toys in ever greater detail. A brochure clearly shows which colourants from BTC's range are suitable for sensitive applications in which countries.

Mit Produkten und Konzepten stellt BASF Care Creations seine Kompetenz im Bereich der Rohstoffentwicklung und Formulierungstechnik dar.

Sunshine Bronzing Powder will give your skin exactly what it needs, to build and keep a luminous tan. In addition the hair treatment will complete the glamorous final look.

This year's biennial seminar for 30 Iberian customers in Barcelona focused on a range of topics including simple direct compression of tablets thanks to ibuprofen DC 85 and the European approval process for Soluplus®. There was plenty to talk about and an opportunity for customers to network.

This year's biennial seminar for 30 Iberian customers in Barcelona focused on a range of topics including simple direct compression of tablets thanks to ibuprofen DC 85 and the European approval process for Soluplus®. There was plenty to talk about and an opportunity for customers to network.

Time- and Resource-efficient Cleaning Solutions.

New Solutions for Membrane Cleaning in the Food & Beverage Industry.

Water-based adhesives for flexible packaging don't contain any organic solvents. This is particularly important for use in the food industry.

Packaging that creates a subconscious purchasing incentive, automotive paints that make you feel good, or simply a fleeting memory of shooting stars, sunbeams and sparkling gold – there are many possibilities for putting sparkling effect pigments to good use. Mearlin® Star Pearl EH1646 is a new member of the BTC Europe product family that sparkles in a very special way.

A colour that is “whiter than white”? You will find these and other BASF SE products at the Eurocoat trade fair in Paris (from 23rd to 25th September).

For the production of special adhesives that stick film and paper together, BTC Europe offers a new dispersion now: Acronal® 3640 X, with a specially-developed cross-linking-system. This new dispersion allows approval in accordance with BfR XIV and FDA 175.105.

The suppliers of some products are changing for BTC customers in Spain, but everything else remains the same. The chemicals Acronal® and Texapon®, which are produced locally in Spain, are among those affected. BTC is supporting its customers with help and advice during the adjustment process.

SWOP™ emulsions combine the light & fresh application of O/W emulsions with the intensive skin care of W/O emulsions.

The film coating by BASF ensures that pills can be swallowed easily while preventing an unpleasant flavour.

The more a sewage treatment plant can reduce the water content in the sewage sludge, the greater the cost efficiency. Zetag® ULTRA flocculants by BASF can help you to achieve this.

The surfactant 2,4,7,9,-tetramethyldecane-5-yne-4,7-diol (TMDD) from BASF SE is able to prevent the uncontrolled entrainment of air occurring with the addition of certain plasticizers in hydraulic cement compositions.

Easy to process, weather-resistant and flame retardant – additives from BASF make plastics even more efficient.

BTC Europe supports manufacturers of ceramic colours and ceramic products during the entire manufacturing process. The extensive portfolio also offers many solutions for an environment-friendly production

Plastics allow more lightweight and imaginative building designs – from football stadiums to greenhouses. Tinuvin 1600 from BASF provides the perfect UV protection for the highest standards.

BASF Paper Chemicals and BTC have redivided responsibilities in the paper industry: In the future, BASF Paper Chemicals will supply all chemicals for paper making and coating, whereas BTC places its focus on the sale of chemicals that go beyond the mere production process.

Natural-based, fresh, dry and volatile emollient

The engine coolant manufacturer Glysantin® has represented quality in the automotive sector for 85 years. To celebrate Glysantin®'s 85th anniversary, BTC is launching a special campaign to run from July 1st, to August 1st, 2014.

Some chemicals are used for the refinement process of paper, some are necessary for production, while others are used for cleaning machines – the paper industry requires a broad range of different chemical products.

The engine coolant manufacturer Glysantin® has represented quality in the automotive sector for 85 years. To celebrate its 85th anniversary, Glysantin® has developed an anniversary product: Glysantin® Classic. It is particularly suited towards vintage and classic car maintenance.

In April this year, BTC Europe GmbH began selling plasticisers made by BASF SE in Italy. They include the future-oriented product Hexamoll® DINCH®.

Since April this year, BTC Europe GmbH has been the exclusive distributor for plasticisers from BASF SE in the Iberian market. As well as conventional plasticisers, BTC also sells the future-oriented product Hexamoll® DINCH®.