The sensory characteristics of a personal care product are as significant to the end-user as it’s efficacy or even it’s safety. Consumers have a real emotional attachment to their cosmetics, which can be enhanced by optimising the sensory experience through e.g. touch, smell and appearance.
At BTC and BASF, we help our customers to perfect the sensory properties of their products in order to be the customers favourite.
See you in Barcelona, hall 6, on booth no H40
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