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Effect pigments > for decorative and architectural paints and coatings

Effect pigments create lustrous, pearlescent, and vibrant colours for high value decorative architectural paints and coatings. Depending on the type of pigment selected this can vary from silky to vibrant sparkle and they can be applied by spray coating, brush, spatula or other well know equipment for this industry.

Effect pigments offer a variety of visual and tactile effects from glamorous shine to magic shimmer. The different effects depend on a combination of facts such as pigment selection, media, and end use application.


Black OliveTM


Effect pigments are based on natural- or synthetic mica, aluminum, bismuth oxychloride, borosilicate’s or graphite. They offer a multiple number of optical appearances from brilliant gloss up to a smooth shimmer, depending on the particle size distribution. The single effects are depending on the combination of different factors, the application, selection of the pigments as well as the media and background where they are used.

Black OliveTM is a specialty mica based black effect pigment, coated with a cobalt ferrite. The champagne coloured undertone offers a wide spectrum of colour designs. This revolutionary product expands the range of absorption colours which are possible to be achieved with mica based pigments in the black and brownish colour palette.

Firemist® pigments are based on borosilicate glass which imparts the product range with high impact brilliant colours coupled with an amazing glitter effect and special vibrancy. This highly developed pigment group, which achieves extraordinary optical effects, has been developed so that they are able to exceed the standard pearl pigments in colour intensity, cleanliness, chroma transparency and power of reflection. 

Firemist® Velvet is a special designed sub group of the Firemist® family developed for decorative applications gives a subtle addition to the optical effect group of pigments – under directed light Firemist® Velvet gives a smooth haptic effect with sensual stimulation.

The GlacierTM pigment range, from fine to sparkle, is based on synthetic mica and offers with the neutral esthetic appeal the opportunity to create a wide range of previously unachievable white surface appearances. This pearlescent white effect is characterized by a cool bluish reflection colour which appears dazzling white to the eye.

The Graphitan® / Graphitan® Vintage Black range, a unique effect pigment with high colour strength, excellent hiding power, and unique matt black in pure shade colour formulations. Metallic effects without metal can be formulated. Sophisticated matt colour effects with high opacity in combination with other effect pigments metal free dazzling metallic effects.

The Lumina® / Lumina® Royal glimmer based line is characterized by narrow particles size distribution which gives an excellent chroma and clean colours which will help to open the existing colour space of your portfolio.

The Lumina® Royal series is the consequent step of a continued research and development an even more controlled particle size distribution and special treatments which has led to this new range of mica based products with highest chroma, clean strong colours and reduced flop products guarantees highest flexibility by developing new shades.  

The Mearlin® effect pigments based on mica are coated with titanium or different iron oxides to reach colour shades from pearly white covering all the interference colours of the rainbow. Semitransparent pigments cover the spectrum from light gold via brass and copper to deep metallic red. Combined with transparent organic pigments they offer a firework of different colour shades.

The Mearlite® pigments based on bismuth oxychloride crystals offer a mother of pearl effect and can be combined with almost all transparent organic pigments. The combination with black enables you to create metallic like smooth surfaces in decorative, printing, coating and plastic applications. Their primary use is for internal applications.

The MagnaPearl® mica based titanium coated pigments exhibit a high degree of whiteness combined with brilliance and hiding. They are available in a wide variety of particle sizes creating effects from velvet luster to silver white glitter.

The Paliocrom® effect pigments based on cornflake or silver dollar aluminum coated with iron oxide. They offer a unique combination of excellent hiding, gloss and very high chroma. In combination with other pigments they expand the existing colour space and open many creative opportunities in colour design. Especially in architectural and decorative coatings the passivized versions of the Paliocrom® offer a warm sensual gold and orange which highlights architectural designs.


BTC‘s effect pigments are used in a wide field of applications for architectural paints and coatings i.e. wall paints, construction applications and wood coating. Effect pigments also find applications in newly emerging markets.