A brand of BASF - We create chemistry

Solution Finder

1Szukasz linii produktów lub branż?Linie produktów czy branże?

2 Do jakiej kategorii można przyporządkować to rozwiązanie? W jakiej branży można zastosować to rozwiązanie? Kategoria? Branża?

3 O którą grupę chodzi i gdzie będzie ona stosowana? Gdzie stosowany będzie produkt i o jaką grupę chodzi? Grupa i zastosowanie? Zastosowanie i grupa?

Grupa chemiczna Zastosowanie
Zastosowanie Grupa chemiczna

Colourants > for personal care applications

With today’s sophisticated formulations and transparent packaging, it has
become even more challenging to maintain a product’s key visual and
sensorial appearance. Colour is an important criterion for sensorial appeal,
used to boost product placement and recognition and is therefore essential
for commercial success. BTC offers a broad range of water soluble colours.




Puricolor® dyes are high-quality cosmetic dyes and pigments. The pigment range consists of inorganic minerals like iron oxides and ultramarines, as well as liquid dispersions. For bright shades our synthetic Puricolor® organic dyes are the perfect choice. Puricolor® products meet the material specifications of the EU Cosmetic Directive. Some selected products correspond also to the Japanese MHLW. The Puricolor® range of FDA Colours are FDA batch-certified and meet the US FDA requirements for personal care products as well. All Puricolor® products feature stringent microbiological specifications.


Puricolor® dyes from BTC find uses in all kind of cosmetic applications.


Latest Expertise Plus Information to this application
Colour accents in oral care with Puricolor® pigments