- With drinking water becoming increasingly scarce worldwide, the environmental consciousness of end consumers is growing
- Cosmetics manufacturers must focus on low-water products
- BTC Europe’s Zero Waste collection offers a wide range of basic formulas for solid, low-water care products and concentrates
When purchasing cosmetic products, consumers are paying ever more attention to how sustainable they are. In particular, the preservation of water – a scarce resource – is becoming increasingly important. Manufacturers are faced with the challenge of offering attractive, low-water product alternatives with good performance.