In today’s fast-paced digital landscape, social media isn’t just influencing beauty — it’s defining it. Viral beauty movements emerge from scrolls, likes, and shares, shaping consumer desires and setting the tone for what’s next in personal care. These movements act as cultural signals brands can’t ignore.
At BTC, we don’t just observe them — we analyze, decode, and respond with high-performance formulations that speak the language of virality. Each formulation is inspired by a viral beauty movement, reinterpreted through the lens of BTC’s brand identity.
We translate digital buzz into tangible innovation, creating formulations that resonate with consumers while staying true to our core values.
But this isn’t just trend-chasing. It’s trend-elevating — where creativity meets credibility, and where every formula is designed to last beyond the feed.
With “Swipe Right on Beauty,” we don’t just follow the algorithm — we formulate it.
In a world where beauty is often filtered and fast-scrolled, the trueswipe-right moment happens when authenticity shinesthrough.
Authenticity meets Virality
Beauty today may be discovered in a swipe, but it’s remembered through realness. Viral beauty movements give us more than trends—they offer a canvas for self-expression, confidence, and individuality.
We believe digital attraction and emotional depth can coexist. Our approach transforms fleeting buzz into lasting connection by creating formulations that celebrate unmodified beauty while delivering high performance and meeting new ways of self-expression.
Because when creativity meets credibility, beauty lasts beyond the feed. Join the movement: Celebrate beauty that shines without filters. #SwipeRightOnAuthenticity
CLEAN LOOK
Hydra-Kiss Glitter Jelly Stick
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An innovative jelly texture with lightweight emollients for a smooth, non-greasy feel. It delivers soothing, long-lasting moisture and skin barrier support, ensuring a refreshing, buildable color glitter experience.
Read more in our brochure (link to be shared soon)
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Builds a bold yet natural lash look—fullness and definition that lift the eyes while remaining light and effortless. The result: voluminous, beautifully curled lashes that suit a clean‑beauty aesthetic.
Read more in our brochure (link to be shared soon)
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A lightweight wax blend delivering strong hold and smooth, silky texture without grease or crunch. Controls frizz and fly aways for a sleek finish, with long-lasting performance and zero residue for a clean look anytime.
Read more in our brochure (link to be shared soon)
ACTIVE BEAUTY
Melt & Milk Cleansing Paste
The formula offers a sensorial cleansing experience, a paste that transforms into an oil-gel and then a milky emulsion. Rich and concentrated, it melts on contact and delivers high performance with minimal product. It provides a creamy and pleasant foam performance for a luxurious, sensorial cleansing experience.
Read more in our brochure (link to be shared soon)
