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Styling by Numbers - The Hair Gel Matrix

BASF carried out a benchmark study of European styling gels; 23 market products were tested from leading brands and own label. Stiffness and curl retention were measured and performance was compared to on-pack claims.

Contact us to find out about the results and our range of raw materials and validated methods, offering solutions with clearly differentiated performance that open up new opportunities in the market. 

Gel Matrix Concept
Differentiated Performance 

You can find additional information about the Hair Gel Matrix and contact your local BTC partner directly using the Solution Finder.

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